In addition to the design of ‘stand alone stands’, WITDESIGN also has wide experience in trade fair design. Creating a master plan for a trade fair is one of the very specialised competencies the designers dispose of. A clear floor plan contributes markedly to the success of a trade fair. Both in the case of business-to-business and business-to-consumer trade fair design concepts.

A good trade fair design is characterised by the fact that the visitors hardly notice it and experience it as clear and pleasant. Aspects like not having to search or not having to search much, convenience in finding the entrance and exits, a logical structure, surprising design all contribute towards transforming a trade fair design into a real live experience. Attention for a good trade fair design is important to ensure that the visitors can find their way around naturally. Sound trade fair design is characterised by a clear overview, good routing, good graphic design with regard to signage and attention for the smart layout of experience at the trade fair.

If you contact us, the WITDESIGN designers will be pleased to support you with a balanced trade fair design.

WITDESIGN, architects for brand performance

Nieuwe Tijningen 7
5301 DA Zaltbommel
The Netherlands

T +31 (0)418 667010